Virgin Australia Implements Sabre’s Revenue Optimizer
Brisbane, Australia, March 22, 2023 / TRAVELINDEX / Sabre Corporation announced the successful implementation of its Revenue Optimizer and Dynamic Availability solutions at Virgin Australia. The airline is now using Sabre’s advanced technology tools to help it to quickly sense and respond to evolving market conditions with real-time data insights.
As travel recovery continues in Australia, Virgin Australia has added Sabre Revenue Management and Pricing capabilities to its technology arsenal, including:
– Dynamic Availability to help Virgin Australia quickly respond to changing market dynamics with recommendations for pricing and inventory availability based on real-time marketplace data.
– Revenue Optimizer to help Virgin Australia improve forecast accuracy and optimise demand-based pricing, with a real-time view of performance and network partner data.
“We’re operating in a very different world today than the landscape of just a few years ago,” said Dave Emerson, Chief Commercial Officer, Virgin Australia. “So, it was important to us to adopt a new approach to demand forecasting and inventory management. Using these tools enables us to intuitively analyse and respond to evolving market conditions.”
Virgin Australia carries millions of passengers each year to dozens of domestic and international destinations, including New Zealand, Indonesia and Fiji, and is using Sabre technology to help it optimise decision making while making its fares and offers available to travellers globally.
“We’re thrilled to have successfully implemented these solutions for Virgin Australia, so that they can move further into 2023 with advanced decision-making capabilities,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales. “These tools enable Virgin Australia to make a sea-change towards enhanced airline retailing.”
About Virgin Australia
Founded in the Year 2000 by Sir Richard Branson, Virgin Australia is now one of the largest Australian airlines operating an extensive domestic network as well as short-haul international services, charter and cargo operations, and the award-winning loyalty program, Velocity Frequent Flyer. The Group employs more than 7,000 people and has been a competitor in the Australian aviation landscape for 22 years. Virgin Australia boasts more than 11 million Velocity members who can use their Points to redeem flights to over 500 destinations around the world through Virgin Australia and the airline’s extensive list of international partner carriers.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.